Nissan

Working in partnership with Nissan I managed a variety of their digital creative campaigns that took advantage of data and dynamic solutions. This included different approaches to both display and video solutions that helped Nissan achieve their goals while developing relevant and inspiring creative personalized to their customers.

maps treatmentS

Nissan was looking for a way to add personalization and interactivity to their display campaigns. This lead to the creation of multiple complex dynamic treatments that supported the ability to feature interactive rotators along with dealer info with map functionality. These treatments allowed for us to support a variety of campaigns that would feature dynamic vehicle and service offers that could be paired up with either lifestyle imagery or isolated vehicle images.

The second maps treatment was built for when Nissan did not have any lifestyle imagery to support a creative campaign. With the ability to dynamically swap out isolated vehicle images along with a campaign relevant background images our team was able to quickly put together display campaigns with limited assets.

DYNAMIC VIDEO

Nissan was looking for a way to make more of an impact when it came to video while also extending the lifespan of the video assets they had. This lead to the development of a video treatment that allowed for geo personalization along with the ability to support a variety of campaigns. With the ability to dynamically swap out videos, vehicles, and offer lockups this treatment allowed Nissan to get the most out of their videos while tailoring messages to individual consumers.

brand treatment

After working with Nissan and constantly building out different sets of static banners we developed a treatment to replace all static creative. This new treatment allowed us to save huge amounts of time for our creative team while also significantly cutting down time to launch for Nissan. This dynamic treatment not only supports a variety of copy and imagery but also adds in clean animations and a legal overlay.