Jacob Pintal | Art Director
Jacob Pintal | Art Director
Halloween time at Sam’s Club usually means buying your candy in bulk, but they were missing out on a huge opportunity. Every year millions of adults are celebrating Halloween by either going to or throwing a Halloween party.
We took this whitespace to Sam’s Club and Tyson, with the solution of taking Tyson products and giving them a spooky twist. By creating these Halloween recipes and encouraging people to throw their own killer Halloween bash we found great success by tripling our volume goals, doubling our ROI and taking home a gold Effie award.