Tyson Summer
When it came to creating a summer program for Tyson we were challenged with trying something new than their usual grilling programs. We took this challenge and came up with the idea of incorporating Tyson products into all of our favorite summer activities.
We brought this to life with the master your summer campaign, creating custom activity badges that were specific to each retailer. We created summer recipes to go along with each of our badges and served them up to customers through a variety of print and digital tactics at all of our retailers.